Co-created strategy and leadership for a more sustainable, equitable world

For over 25 years, The Potential Group has supported individuals, teams and systems to build compelling collaborative strategies that engage people in moving forward initiatives that profoundly improve health systems and the well-being of individuals, families and communities.

We help our clients envision the future, reach common decisions, plan powerful action, deepen their capacity for authentic leadership, and learn and adapt in collaborative ways.

Our Vision

A health sciences and higher education workforce where everyone is equipped to lead and influence generative change for sustainable, inclusive, equitable systems and thriving people.

Our Mission

We equip leaders and change makers to create more sustainable, equitable and inclusive health and education systems that profoundly improve the well-being of individuals and communities. Our high engagement, generative strategy processes and coaching and learning programs work together to support change that matters and people who can be at their best. We are leaders, educators, designers, strategists and coaches -- and committed advocates for a more just, sustainable world.